When journalism departments want their faculty to re-imagine the profession, they send them to Columbia, S. C., to a hulking building hosting an outfit called the Newsplex for a re-education on media convergence.
Started with $2.5 million from a European trade association for newspapers called IFRA (not to be confused with Spectra), the facility is home to a program designed to teach journalists and journalism professors how to tell stories in the digital age. With its long, spooky hallways and special noise-reducing marble floors, it has a kind of secret project feel to it. But I’m not sure at this point even 007 could save print journalism.
Here’s hoping I’m wrong.